About the client
Vancouver’s (and B.C.’s) first VPN certified pizzeria.
About the project contract ended 2019
Website, print collateral, menus, digital strategy, and photography, plus a new location integration.
This is a good example of a local business website. Nicli Antica Pizzeria now hosts events, and has an online ticketing system for their ticket sales. The content has been building up over time as well (and Google loves that).
Online Marketing 2018 – 2019
Brought this pizzeria to #1 in specific Google searches using an organic SEO approach, (as they revitalized their brand-awareness in Gastown), and a targeted SEM strategy. Running Google Ads to sell-out the events room, with posts on the website to follow-up, targeted ads with perfect landing pages. More than one occasion, was asked to turn off the ads, so they could catch up!
Kept them at #1 for a few specific searches. That converted really well. I was able to do all this, because I knew the business inside and out.
Organic SEO mixed with SEM ads, and a solid social media strategy, made this pizzeria, ‘Vancouver’s Best Pizza’ set it up nicely to open new pizzeria in Edgemont Village.
Design 2018 – 2019
Nicli Antica Pizzeria has an established logo and branding. They rely on this for the family pizza traditions.
Now they can add events and expand their reach both on and offline, with targeted location marketing. Google and newspaper ads and targeted SEO.
Expanding to a new location (Edgemont Village) – and to point all customers to the correct location is key. They have a niche brand and amazing food.
Atmosphere and food!